STORYTELLING

Example: Corporate Storytelling for a Bank

I was asked by a Bank to provide a set of five large format pictures that carry their Key Values in a story. The pictures should be brought up in a corridor in their Private Banking department together with a Coffee Table Brochure to pick up the five motifs and their connection to the Bank’s Key Values.

The Key Values the Bank ask me to transport in the pictures are (in order): SECURITY - TRUST - PARTNERSHIP - CALMNESS - VALUE PRESERVATION for Future Generations

Below is how I delivered this exciting task

The old Bank Safe is a beautiful piece of craftsmanship that clearly stand for ultimate SECURITY. Handing over a Credit Card transports the two-sided TRUST that both sides have in their business. The Handshake goes one step further: From business to PARTNERSHIP. The Evening Picture in front of a city skyline stands for the CALMNESS of the customer, knowing that their bank business is taking care of. Finally the Father & Son picture towards a sunset transports the VALUE PRESERVATION and Care for the Next Generation.